Creating a High-Converting Product Page
Marketing your online store and making it profitable is extremely difficult. Not only will you have to find an affordable source of traffic, but you’ll also need to make sure that your eCommerce website converts well.
And one of the most important things to get right is the product page. That’s because this page is the deciding factor if your customer will be interested enough to buy or not. But how can you make sure that your store is high-converting? Well, you should do the following:
Talk about Benefits instead of Features - When it comes to beginner eCommerce entrepreneurs, they usually write about features instead of benefits. And that’s bad as features don’t sell. So instead of doing that, write about the benefits your customer will experience if they buy from you.
Add Images & Gifs of Your Product - Writing a compelling product description is not enough. Instead, you should also include some pictures of your products. This way, your customer will start imagining owning your product. Plus, if you could show the product in action through GIFs, the product would convert even better.
Focus on Readability - While the content of your product description is essential, you should also focus on readability. This way, you’ll know that all the main points were read. So use short sentences and bullet points. You could also bold the vital text to make it stand out.
And once all three are added, your eCommerce store should start seeing considerable sales growth. If not, repeat the process until you see the results.